Get Light and Colorfully Dressed for the Summer

Did you realize that food, clothes and shelter, the basic requisites of humans, are decided by the regional climate and culture, customs and beliefs? Now that the torpid heat of summer is fast descending, it is time to rethink the wardrobe and bring out the flimsy clothing. Though you wish you could, you cannot really wear tees and shorts for every occasion! Some formalities need to be observed, no matter what the weather.

Goodbye to the darker shades

In keeping with the riot of colorful flowers blooming everywhere, light and bright colors are in. Are men and boys going to wear those delicate shades of yellow and green, blue and orange? Yes, and why not? You certainly will not wear the darker shades and certainly not black. That might turn out to be dangerous with excessive heat and active, busy lifestyles out in them could result in a stroke. Don’t forget to keep sufficiently hydrated with a variety of liquids.

Put away those heavy costumes and boots

It is time for the dry-cleaned woolens to rest before they are back in action later after you have perspired for months. While you sweat it out now and take to ACs and coolers, it is a relief to get away from those heavy suits, the footwear, and the warm underclothing. While those late night parties in the cold were enjoyable, it is a different carefree attitude now. Let go for the moment and forget those stories of the homeless freezing to death on snowy nights after sleeping on the pavement.

Cotton and silks will do the trick

Whether shirts or trousers, kurta sets with waistcoats, casual or formal wear, cotton will see you through the summer. If you didn’t try it before, give it a splash of color like the spectrum that comes from the light. Office wear may be more subdued with grays and browns, though traditions are changing. Plain shades or printed designs are very much in vogue and elevate feelings, bringing pep and zing to the productivity.

Silks can attain an ocean of fantasy and strike the right note in cementing relationships or making a fashion statement. Were you thinking of the ornate parties on official occasions where you meet up with some very privileged guests? Don’t forget to put on your best manners and speak the right things.

Working out

Those sessions at the gym may require a change of attire. Tees and shorts should be good enough, but make sure that you possess several sets if gyms happen every day. The diehards will do it one way or the other.

An accessory range

Don’t forget the caps to keep the fiery sun at bay while footwear often speaks the right notes. Light shoes perhaps of the sandal type will let the feet breathe. Make sure that the bag you carry to the office or the club is suitably light. Keep enough copies of the underclothing to facilitate a daily change. Perfumes and roll-ons also need be those airy types that speak the language of the winds and the sails. Fly through the weeks and months one day at a time like you never did before, with all the light colors of the rainbow on board. Never make it a dull day.

The Basics Of Affiliate Network Marketing

"Getting started with affiliate marketing" 5 secrets you must know

By now most of us have heard of network marketing and most of us have heard of affiliate programs. The major understanding network marketing basics much better than affiliate programs. So let's cover a few basics so that you can determine whether network affiliate marketing is of interest to you.

"Getting started with affiliate marketing" secret # 1

Affiliate programs also go by a host of other programs names, all meaning the exact same thing. Whether you find them under affiliate programs, profit sharing programs, referral programs, associate or reseller programs, they are all based on the exact same principle. When you join one of these programs, you receive a special web site link form the company that identifies that web site as yours. It is your job to market the site. When you refer people to your site and they make a purchase, you receive a commission for that sale.

Affiliate programs allow people to create online businesses with little effort. There is no need to worry about warehousing, inventory, employees, insurance or licensing. You are in effect "borrowing" the site for your own profit, since the term, profit sharing programs. These are ground floor opportunities with noticeable potential for profit. Your job is to simply direct the traffic to your site. There is no need for you to ever place a phone call, close a sale, or chase down your friends and family. You receive a commission from any purchase made on your affiliate website.

"Getting started with affiliate marketing" secret # 2

Some affiliate programs will allow you to create your own domain name for the website and use that web address for the site link. This often looks a little more professional and is also easier to use. Affiliate links are easy to recognize, Affiliate website followed by your id "hopefully they should be short links". This is a simple web address followed by a user name. I have seen some affiliate links that are near a mile long, too long to remember and too long for the potential client to rety into their browser should the link fail. Using your own domain name looks more professional and is easier to use.

Now that you are all set up, it's time to start getting traffic to your site. Some people try buying traffic, but pre purchased traffic has its downside. The idea is that a marketing company will guarantee that you will receive a specified amount of traffic to your site within a specified time frame. Enough traffic should play the percentages right and you should end up with sales.

The downfall to pre paid traffic is that most companies pay individuals to click on the web links provided to them. Very few paid traffic companies really do any marketing on your behalf. You might get lucky and someone might actually actually look at your website while they are there, but chances are you'll be paying for a lot of uninterested people to click on your link without any intention of reading the content on the site.

OPT-IN MARKETING "Getting started with affiliate marketing" secret # 3

Now you need to explore marketing methods. We will cover a few methods of affiliate marketing, but there are many more out there. E-mail marketing is popular, but you have pay close attention to the very strict spam laws. Not only will spamming decrease your chances of success and make the entire company look bad, but most affiliate marketing programs will terminate your account and even fine you if you are spamming.

Opt-in e-mail lists are specifically designed to reach a market of your choice. People have to agree to receive the e-mails so there is no chance of being accused of spam. Using e-mail lists can be successful, and wonderfully free, if you can be creative enough to not only get your e-mail opened but to convince the prospect that you have something better than they are probably working on themselves. Using false promises may be attention grabbing, but it is certainly not a recommended method of advertising. Remember that you are in effect a subcontractor for a bigger company. What makes you look bad also makes the entire company look bad, so be careful about the content of your e-mails.

If you really have a good and solid opportunity, and most affiliate programs do, you should be able to have some success with opt-in e-mails. Remember these are people who are looking for the exact same thing you are, success in internet marketing. Not all programs are quality programs, so those that are becoming much easier to market even to those who are already doing their own marketing for something else. Solid companies with marketable products are not the easiest to find.

"Getting started with affiliate marketing" secret # 4

One of the best examples of affiliate programs would have to be Amazon.com. They have a remarkably high success rate because they offer a solid program and have done a lot of the marketing for you with their own advertising. You do not have to introduce a new plan. However, because of its success, there are already over a half a million associates marketing their affiliate site. That's a lot of competition and it may not be the best for the amateur marketer.

Free opt-in e-mail lists that barrage its customers with hundreds of email daily are not effective marketing tools. There are too many e-mails being sent to everyone else to really have much of a fighting chance of getting your email opened and read. Again, you may want to play the statistics game, but you should at least add opt-in e-mail lists that send out only a few ads per day to their subscribers. You will receive higher quality results this way.

One of the best free to join opt-in-e-mail lists comes from SubscribeMe website. Not only is it free to join but they allow you to join a vast amount of lists at once. You will have to confirm your subscriptions as they come through to your mailbox for your ad to run in every possible issue, but they keep the number of ads they send out per day restricted so that there is an opportunity for everyone's to be opened and read .

Again, you will want to be creative with you subject line and really write some quality ads, but this is a good free resource for e-mail marketing. You will also receive e-mails telling you when you can expect your ad to run and in some cases they will tell you how many subscribers they have at present.

COMBINED MARKETING METHODS "Getting started with affiliate marketing" secret # 5

Opt-in email marketing is a solid marketing method for any type of internet business, but they seem to work especially well for affiliate programs. Most affiliate programs are either free to join or are very low cost. Although most free to join programs require an upgraded status in order to receive responsibilities. The low cost of these programs make them desirable for the average person who does not have a lot of capital to sink into a new venture.

When writing an opt-in e-mail ad, be sure to take into account the word limits and line limits. Getting straight to the point and writing attention grabbing ads may take a little time and practice, but they are well worth the effort and can be successful.

Opt-in advertising is not the only method of marketing a person should use, but it can lead to effective advertising when combined with other methods. Not all of these methods are all that expensive and can enhance your marketing efforts to produce results.

When using combinations of methods, it is best to start with a particular method and then gradually add to it as that you have a method of tracking your results. It is senseless to pay for marketing that is not bringing anyone to your affiliate web page.

Some of the better combination methods include, but are not limited to, advertising, pay per click advertising, and rotator web page advertising. Banner advertising can either exist on top of related emails and websites or along the relevant information. Pay per click advertising is an agreed upon bid to major search engines to include your website for keyword searches. Keyword searches vary significantly and it is best to do some research before attempting this method. It can get costly to do keyword search, but it can also be very effective. Rotator ad pages are simply full page advertisements for the same affiliate company that simply rotate the URL link to various participants in the ad. This also can be a fairly low cost and effective method of marketing.

This information and a whole lot more can be found on affiliate site. This website is an independent site that carries a variety of sound information regarding affiliate programs and internet marketing. Their informative articles are a wonderful education for anyone trying to achieve success through online marketing. It's worth a lengthy visit to this site to bone up on all the latest news, reports, and information to make your affiliate marketing plan a success.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Hiking Boots – Parts And Construction

When shopping for a pair of hiking boots, it is important to know how they are made. No, you do not need to know how to make your own, but you have to understand what goes into them and how it affects the comfort and durability – the overall quality – of the hiking boots. In this article I will describe the parts of a hiking boot, what they are made of, and how they come together to form the ideal hiking boot for you.

Like any shoe, a hiking boot consists of an upper and a sole joined together by a welt and with an inlet at the front covered by a tongue, and the whole is lined with various pads and cushions. I will discuss each of those parts in detail, in terms of what they are made of and what to look for in various types of hiking boots.

Sole and Welt

Let's start at the bottom. The soul of the hiking boot is the sole.

Soles are usually made of synthetic rubber in varying degrees of hardness. A harder sole will last longer, but generally will have poorer Traction on hard surfaces (such as bare rock) and will provide less cushioning. A softer sole gives you the cushioning you need for long hikes and the transaction you need on rough ground, but it will wear out faster.

Manufacturers have made their trade-offs in choosing the materials to make their boots out of. The final choice is up to you when you choose which boot to buy. If you expect to do most of your hiking on soft surfaces, such as desert sand or bare soil, you might lean more towards harder soles. But most of us hike on fairly rugged trails with a good deal of bare rock, and we need the traction of a softer sole.

Inside the sole is a shank. It is a stiffening structure, either fiberglass or steel, that prevails the sole of the boot from twisting and that provides arch support. Shanks may be only three-quarter or half-length. Hiking shoes generally have no shank at all, deriving all their stiffness from the molded rubber sole. Good day-hiking boots may have a full-length fiberglass shank. High-quality backpacking boots will give you the choice of fiberglass or steel. It will depend on how strong you need your hiking boots to be, and how heavy.

Look for deep, knobby tread. Deep cuts in the sole allow water and mud to flow out so you can get traction. "Fake" hiking boots, designed to look like hiking boots but not to perform like them, may have thinner soles and shallow tread. Working boots also may have shallow tread, and they generally have harder soles than hiking boots have.

The welt is the connection between the sole and the upper. Virtually all hiking boots these days are glued together rather than sewn. If you are buying a very expensive pair of backpacking boots, give preference to a sewn welt. Boots with a sewn welt will be easier to resole when the original sole wears out. For hiking shoes or day-hiking boots, when the sole wears out, the upper is not worth salvaging, either, so a glued welt is just fine.

Upper

The upper of the hiking boot brings warmth, protects the sides of your feet from rocks and brush, and repels water. It must also allow your feet to "breathe," so that moisture from perspiration will not build up inside the boots and cause blisters.

Uppers of hiking boots are usually at least partially made of leather. High-quality backpacking boots are often made of full-grain leather (leather that has not been split). Lighter boots may be made of split-grain leather (leather that has been split or sued on one side), or a combination of split-grain leather with various fabrics.

Fabrics that are combined with leather are usually some type of nylon. Heavy nylon wears almost as well as leather, and it is much lighter and cheaper than leather.

In any hiking boot, especially those made of combinations of leather and fabric, there will be seams. Seams are bad. Seams are points of failure. Seams are points of wear, as one panel of the boot rubs against another. Seams are penetrations that are difficult to waterproof.

The uppers of backpacking boots are sometimes made of a single piece of full-grain leather with only one seam at the back. This is good, for all the reasons that seams are bad, but it is expensive.

You're going to have to deal with seams. But as you shop for hiking boots, look for customer reviews that mention failure or undue wearing of the seams, and avoid those brands.

Inlet and Tongue

There are two things to look for in the inlet and the tongue:

1. How the laces are attached and adjusted

2. How the tongue is attached to the sides of the inlet

The inlet may be provided with eyelets, D-rings, hooks, and webbing, alone or in combination. They each have these advantages and disadvantages:

* Eyelets: Simplest and most durable way to lace a boot. Not so easily adjusted.

* D-rings: Easier to adjust than eyelets, more durable than hooks. More failure-prone than eyelets. (They can break, and they can tear out of the leather.)

* Hooks: Easiest to adjust of all lace attachments. Subject to getting hooked on brush, or bent or broken in impacts with boulders, main cause of breakage of laces.

* Webbing: Cause less chafing of laces, slightly easier to adjust than eyelets, slightly more durable than D-rings. More failure-prone than eyelets.

The most common lace attachment of any hiking boot is eyelets below ankle-level and hooks above. You may see eyelets all the way up, as in classic military-style combat boots, or a combination of either D-rings or webbing with hooks.

The attachment of the tongue is a critical factor in how waterproof the hiking boots are. Provided the leather and / or fabric and seams of the upper are waterproof, water will not get into the boots until it gets higher than the attachment point of the tongue.

Most hiking shoes and day-hiking boots have the tongue attached all the way to the top. If the tongue is not fully attached, consider carefully wherever you will need that extra inch or two of waterproofing.

High-rise backpacking boots have the tongue attached only partway up, but that still reaches higher than most day-hiking boots. It's difficult to get the boot on and off if the tongue is attached very high.

Linings and Pads

There are many pieces that go into the lining and padding of a hiking boot, but two in particular you need to pay attention to:

1. The sole lining

2. The scree collar

The sole lining must be appropriately cushioned. You want a firm, durable surface in immediate contact with your socks, but enough cushioning below that to absorb impact.

The scree collar is a cushion around the top of most hiking boots. It enables you to pull the boots tight enough to keep out loose rocks ("scree") but without chafing against your ankle and Achilles tendon. This is the thickest and softest cushion in the whole hiking boot. It must be soft enough to conform to your ankle and Achilles tendon as they move, and still keep close enough contact with your leg to keep the rocks out.

Very high hiking boots, such as military-style combat boots, may have no scree collar at all. The height of the boot is what keeps the rocks out.

Throughout, the lining and padding of the hiking boots must be thick enough to provide warm, durable enough to last, and smooth enough that it will not cause chafing and blisters.

Conclusion

So, these are the things you need to pay attention to when going a pair of hiking boots. Be prepared to compromise, and pay attention to which features are really important to the style of hiking you intend to do.